A fashion campaign for the launch of new concept store "FREIGHT STORE"
What is it that keeps us traveling, hoping and waiting? Dreams. Of fulfillment, love, deliverance… And that which follows us? Which can be forgiven but not forgotten? Memories. The two stretch across time and physical space; and bear a twisted duality of being both a vehicle for wistful escapism as well as a means of delusion and even self-destruction. Through the campaign, we set out to capture the ineffable.